Don't mention the "O" word
How to get around the ridiculous Olympic branding guidelines?
Garudio Studiage have found a way!
The Peckham-based creative collective is having an installation in the shop window of Tenderproduct in the lovely Cecil Court in Central London.
We were wandering around before going to the Ministry gig on Friday, and thought we would have a look at the (closed) shops - we do that often as it's one of our favourite streets in London. We stopped dead in front of the window and laughed a lot! Very, very clever!
Garudio Studiage says: "We have all heard about the professional sporting events coming to London this summer. And we have all heard about the athletes, the national pride and the crowds that are expected to arrive in their millions.But the brand guidelines are fierce and the 'get involved' message so very loud and clear! These limitations on the words we are allowed to use, combined with the dread of the transport situation will indeed inspire a sense of competition among us cynical Londoners. Who can push hardest to get on the tube? Who can spend most time waiting for a bus in zone 1? Who will have the longest walk to work? Who can say where they live and what year it is without breaking the law?! Daily miseries that can be called 'alternative games'.
As we are not allowed to use the 'O' word, or mention the city and the year in the same sentence Garudio Studiage have come up with the only sensible option…
we proudly present the 'Stratford Sports Day'!"
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